The new Pro models’ design also features contoured edges and a customizable Action button, which gives the ring/silence button additional controls, from starting a voice memo to writing a note. Other design changes on the premium models include a more-advanced 48 megapixel main camera with a larger sensor and a new telephoto lens for 5x optical zoom camera, exclusively on iPhone 15 Pro Max. To start, the iPhone 15 Pro and iPhone 15 Pro Max now feature a titanium casing, allowing the design to be slimmer and thinner than before. The latest iPhones are packed with subtle but significant design changes. IPhone 15 lineup is packed with subtle design changes Here are the main takeaways from Apple’s Tuesday event:
iPhone revenue came in at $39.7 billion for the quarter, marking an approximately 2% year-over-year decline, as people update their devices less often.Īpple on Tuesday said it will not raise prices for the iPhone 15 lineup, which could further incentivize users to upgrade.
Last month, Apple’s sales fell for the third consecutive quarter. The iPhone charger update, along with changes to its design and camera system, comes as Apple looks to give consumers more reasons to upgrade their iPhones. The company also showed off its Apple Watch Series 9 and Ultra 2 smartwatches, with new colors and features including gesture control, and a new iteration of its AirPods Pro wireless earbuds, also with USB-C charging. The change aims to ultimately streamline the charging process across various devices - and brands. The company announced it will switch to USB-C charging from its proprietary Lightning charging cable with the iPhone 15, marking a milestone for the company by adopting universal charging. Apple unveiled its iPhone 15 lineup along with other major updates during its September keynote event on Tuesday.
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